SEO - 9 Ridiculously Easy Steps to the Top 10

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

There are 9 main points you should focus on:

• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks

The focus of these 8 steps is to load your pages with as many "keywords" as possible.

Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:

Total Words ÷ Keywords= Keyword Density

Use this formula on your competitors web site and see how they score, then aim to beat that score.

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not use a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.

Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.

Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.

ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:

Web Design
Web Design Inc. offers custom web site designs...

Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.

H1= first meta tag, H2= second meta tag...

Try to utilize all 6 heading tags on each page to ensure maximum page optimization.

Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.

Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.

You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.

Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.

Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.

Author Bio
Murry Daniels is the owner of Goatsmilktavern Studios, www.goatsmilktavern.com, a web design and internet marketing company in New Orleans, Louisiana.

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By John Simmonds @ 11:37 AM

Factors to be considered in SEO Services

Major tasks related with SEO Services are concerned with designing, content optimization, defining of meta tags, selection and analysis of keywords, and preparation of reports etc. You need to put emphasis on all these in order to successfully promote a website while offering SEO Services to the clients.

Many designers put all the important text in the form of an image. No doubt it looks attractive to the user but from search engine point of view it is not beneficial.

Many users do not put title and description tags on their web pages. The title tag is most important and it indicates about the content of the web page. So it is advisable not to leave or ignore the title tag otherwise you are loosing a good optimization opportunity. Similarly description tag is important. If you make a compelling description it will urge people to click to your website. Thus both title and description are important aspects of SEO Services.

Generally people put the same title and description tags on all the pages. It should be understood that every page is unique. As you can not mention all the keywords just on one page, so it is advisable to optimize a single page by mentioning one or two search terms in the title tag. This gives you the opportunity to use all your keywords thoroughly in different pages of the website.

When you redesign an existing site do not neglect the old urls because it is the old urls that attract traffic and search engines index those pages and people find those pages based on that information which search engines compiled from it.

Put the quality content in the website. You can not go with the website putting just a few pages with general descriptions about your company. It is necessary to mention the reviews and information to the consumers, users and customers. Try to make your site as a valuable resource. Both humans and search engines will recognize your site when you provide reliable and authoritative information in it. So the factor reliable and appropriate content can not be ignored in SEO Services.

Do put the company name in the title tag. People come to your website through popular keywords not via your company name. In case you want to brand your company put it in the else where in content and description.

Do not try to deceive the search engines with hidden text, cloaking or doorway pages. These methods do not work nowadays and you can be banned from search engine indices.

Generally many people do not use local keywords. As the competition in general keywords is too much, so it is better to optimize the website also for your local and regional keywords and this gives you a better chance of being found by people who need your products and services.

About the Author

Rajeev Guglani writes articles for SEO. He has vast exposure in writing for Web Promotions. He is working for NDDW. For Website Promotion, Internet Marketing, SEO Services India visit www.nddw.com

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By John Simmonds @ 8:20 AM