10 SEO Tricks You Can Easily Do Yourself

To supplement my recent announcement that SEO is easy, here is a list of some quick, easy SEO tips to help your site leap to the top of the search engines.

1. Change your page titles. I come across a great many web sites that have titles like "Home Page" or the Business name. Your page title should be the main, singular keyword phrase you want to reach number one on Google for, followed by your business' name and perhaps, if it is not too long, a repeat of the main keyword phrase once again (or a secondary one).

2. Make sure your main keyword phrase, as well as any supplementary ones that you want to rank number one for, show up in the text on your front page. If you do not have any text on your front page, add some. The keywords should be in context, readable and user friendly. They should not be in a list format of any kind, unless it supplements paragraph style text in an extremely user-friendly manner.

3. If you serve a specific geographic region, specify that in titles, description tags, keyword tags, body text, and on your contact page.

4. Ask anyone you know that has a web site, to link to your site. Allow them to use any anchor text (the clickable text of a link) they desire. This makes the linking look more natural.

5. Write an FAQ about your industry, not about your business. If it answers a lot of questions, and answers them well, it can become link bait, meaning people will link to it just because it is so informative. You may also be able to get a link from Wikipedia to this FAQ on the page for your industry in the external links section.

6. Start a newsletter. You can use many different platforms to run and distribute your newsletter, including http://www.yourmailinglistprovider.com/ , http://www.phplist.com/ or http://www.constantcontact.com/ and always post your newsletters to your blog as well. This way, people on your mailing list will get the blog post in their inbox, and it could become very good link bait.

7. Add your business to Google Local here http://www.google.com/local/add

8. Submit your web site to DMOZ here http://www.dmoz.org/add.html - please note that this is not nearly as important as it used to be, being as DMOZ has not been adding links to their directory on a consistent basis for some time. They don't seem to have enough editors to do so but then, they never seem to accept applications from new editors so I don't see this getting any better. Still, on the off chance you get your link added, it is a good idea to submit here.

9. Add a page about your business to http://www.aboutus.org/

10. And finally, if you think your business is what Wikipedia calls "notable" or worthy of having it's own page, then create a page about your business. This is probably the best possible link you can get on the internet.

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By Courtney @ 11:02 AM