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All About Yahoo!
by Courtney Heard
 Yahoo!
and Google have pretty much always been neck and neck and for
good reason. Yahoo! is a very well designed search engine and
offers the same fast search and comparable relevancy to Google.
In fact, there's pretty much nothing I can find to say about Yahoo!
that is at all negative, except maybe that it's opening search
page is a little cluttered. So why do I use Google more often?
It's like Grandpa's barber. I'm set in my ways. Stubborn, if you
will.
Yahoo! differs from Google in that
it puts more emphasis on the amount of content a page has. The
more valuable content, the better. Any other differences it may
have from Google are kept well-hidden. The same pointers that
apply to Google, apply to Yahoo! :
- Make sure your site is well organized, visitor
friendly and useful. Yahoo! seems to like sites that are listed
in the Open Directory Project, and my theory is that it's because
the Open Directory Project is human edited. This means real
human eyes have looked at each site that is included in the
directory and deemed it useful in some way or another. If your
site has a link on The Open Directory Project, you're on the
right track.
- Avoid "spamming". Spamming refers to
many different things. If you add keywords to your site that
are out of context or hidden from plain view, it's considered
spamming. Resubmitting your site to Yahoo! can be looked upon
as spamming. The basic principal is to make sure every page
on your site is professional looking, clean, organized and has
its own unique information to offer.
- Try to trade links with good quality sites that
you like, 'cause if you like them, chances are they
have something to offer and Yahoo! will recognize that. The
more good quality sites around the web that have links pointing
to your site, the higher your link popularity will be.
- Stay away from hi-tech sites unless you offer
an alternative. ie. If your site has been designed in Flash,
try to offer a plain HTML version of the site. Yahoo! can index
flash but it's not likely that it will be indexed well, and
your ranking will suffer. Frames are also a no-no. Although
Yahoo! can index framed sites as well, again, the ranking can
suffer and more importantly, frames are universally recognized
in our industry as hideous!
- Keep the content on each page to a decent level.
You don't want too much content, but you definitely do not want
too little. A good way to judge what a good content level is,
is to search for the #1 ranking site for the keywords you wish
to target, and see how much content they have. Make your content
keyword-rich, but don't make it so full of keywords that it
sounds ridiculous to visitors. You want to keep the
visitors you get from Yahoo!, right?
Yahoo! was also started by college
students sometime around 1994 and in May, 2004 it powered 41%
of all search engines (read
more about this figure here).
By Courtney
Heard, Abalone Designs
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