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Source Code: Places You May Not Have
Thought To Put Keywords
by Courtney Heard
 We
all know it's good practice to put in-context keywords into page
titles, meta tags and alt tags. But here are a few places you
may not have thought about.
1. Tables - You're most likely familiar
with what a table tag looks like. They generally look like this
<table width="100%" border="0" cellpadding="0">
or some variation, right? There are actually two areas within
a table tag that keywords can be applied to. The table ID and
Summary. A table tag written in this manner will look more like
this <table width="100%" border="0" cellpadding="0"
id="Accommodation Rates" summary="A breakdown of
rates for Accommodations at Estancia Los Protreros">.
2. File Names - HTML, images, CSS files,
php scripts, cgi scripts, asp scripts, java apps, video clips,
sound bites, and every file you use to create your web site can
be named using keywords that apply to the web site content. Making
sure these titles also apply to the purpose of the file itself
is also very important, especially if the file type can be indexed
by search engine bots, like php and flash. If the name of the
file has very little to do with what the file contains, it will
have little to no affect on your keyword density.
3. Reference Tags - A normal reference
tag looks like this <a href="http://www.ride-americas.com">.
A title can be added to this tag making it look like this <a
href="http://www.ride-americas.com" title="Horseback
Riding Vacations in Argentina">. This can also be applied
to mailto: reference tags. Because this text will be seen by web
visitors when they hover their mouse over the link, it's good
practice to keep it relevant and to-the-point. Never sacrifice
user-friendliness for more keywords. You may get lots of traffic
with the keywords, but without user-friendliness, that traffic
will leave displeased.
4. Comment Tags - I thought everyone
knew this one, but I haven't seen many sites out there making
use of it. Comment tags are generally used to remind us of what
the following or preceding code does, like little HTML post-it
notes that can only be seen in the source code. They look like
this <!--Horseback Riding Accommodations Rates Page--> where
everything between the "<!--" and "-->"
is the comment or note we're leaving ourselves. Used wisely and
in moderation, this can be yet another opportunity to add keywords
to your site's source code.
All of these areas are good areas to
add keyword density to your site, but they all must be used with
caution. Everything in these areas should be in context, meaning
they should relate directly to what a web visitor will be seeing.
They should also be used in moderation. Strings of keywords in
a table summary tag will surely start raising some flags at the
Googleplex. It won't be long now before Google and other major
search engines start keeping a closer, more critical eye on these
areas. The most important rule of thumb to go by when designing
and optimizing any web site, is to keep it user friendly. A pleased
and impressed web visitor is the best web site optimization and
will surely lead to your site's success.
By Courtney
Heard, Abalone Designs
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