After Google's latest PR update
and MSN’s beta search going live, there is one thing
for certain in 2005: the world of search is in for some
major changes. There has been growing speculation around
the SEO world that reciprocal linking is a thing of the
past. Rumors are abound that PR means less and less, if
anything. Bill Gates came out of his cave to say that “Today’s
search is nothing” and that it won’t be that
way for long. There are quiet rumblings in the SEO back
alleys of a new, state-of-the-art search engine currently
indexing the Internet. Websites are dropping off the face
of the planet. And we’re all left to sit here and
put together the pieces. So what is in store for 2005?
1) Reciprocal links, while not becoming totally dead, are
decreasing in value, and there will most likely be an algorithm
update to lessen their importance. The original thought
process behind the importance of a link was that it was
seen as a “vote” for the linked-to site. Now
that reciprocal links are everywhere, it is hardly a great
way to count “votes” for a website. Reciprocal
linking will continue around the Internet, although the
amount of people who try to get away with one-way links
(by never getting back to you once you’ve added their
link) will increase significantly. This will, of course,
be an attempt to acquire one-way links, which brings us
to our next subject ...
2) One-way links and triangle linking, though already quite
popular, should explode over the course of 2005. Both are
much harder to control and acquire, which makes Google happy.
The triangle link “ploy” makes links look like
one-way links even though “Site A” is returning
the favor to “Site B” through “Site C”.
There will be attempts to sell triangle linking programs
and systems by SEO companies, however, the complexity, difficulty
and time involved in this scheme will produce ridiculous
prices.
3) What is this about a new search engine that is going
to index every site on the Internet, EVERY 10 seconds? Become.com
has turned a few heads with its claims. Site owners have
reported Become Bots spidering “like crazy”.
It’s all quite hush, hush, however and you need to
have an invite in order to test it out. It should be interesting
to see what they’re capable of if and when they decide
to go live. I’ll go out on a limb and say that it’s
a household name by this time next year.
4) MSN will scrap the “beta” tag on February
1st from its sparkling new search engine, which is currently
live at search.msn.com
and Bill Gates thinks it will rival Google. There is a lot
of debate over this issue, but there is no denying that
it is far better than the old chugger they were using before.
Love him or hate him, Gates has most likely given a hard
right to the chin of Yahoo!, which seems to be suffering
from a magnitude of quality problems. MSN will be second
to Google in total searches in 2005.
5) PR still has importance. However, it is also decreasing
in value. PR is only based on the quantity and quality of
links (both inbound and outbound) from the given web page.
The most obvious reasoning for the declining importance
theory is due to the fact that on any given search on Google,
the PR of each page seems to have barely any correlation
with its place in the rankings. For all you PR lovers out
there, hold on to your toolbars tight because this could
be a bumpy ride.
Further Reading:
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