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If I Ran Google...
by Courtney Heard

... I would use a point system alongside votes. Each site has a certain amount of points for each different search term or phrase it comes up for, anywhere in the results. Let’s use http://www.abalone.ca and the search phrase “affordable search engine optimization” for example. Abalone.ca gains a point when someone searches for “affordable search engine optimization”, visits abalone.ca from the results page, and doesn’t come back. Abalone.ca would lose a point every time a Google searcher visited the site from a results page and does come back. The higher the points abalone.ca has for “affordable search engine optimization”, the higher it ranks. Obviously, a lot of the time people click on a site in the search results and don’t come back, they’ve found the site meets whatever needs they had that made them search in the first place. To avoid sabotage and site owners trying to boost their own site, IP addresses would be tracked and only count as a point once within a certain period of time. This would ensure that site owners are forced to deliver the absolute best resource to their visitors as possible.

... I would find a way to decipher between unimportant links and links that come from someone who has used the site, bought their services/products or found the site helpful in any way. In the case of abalone.ca, links from clients pages would be of the highest value. Essentially this is a testament to each client’s satisfaction with the services rendered and should be considered a more important link than, let’s say, a link from a webmaster resource site. Kind of like integrating tiny consumer reports into the algorithm.

... I’d hire some Mac programmers. Rumors have been floating around that Sony has asked Steve Jobs to license Mac OS X for use on other hardware than Apple and Apple has just released the Mac mini. These things are going to make the OS X system more affordable, and thus, more widely used. It doesn’t make too much sense to me either, why Google would only release software for an operating system that was created by their competition. It helps Microsoft perpetuate the myth that there is more software available for Windows than OS X, in turn helping them keep Windows users from switching and perhaps gaining more which will only fund the company that is openly trying to suck users from Google. Conflict of interest in my opinion.

And finally, I’d put together and online community of Google users, similar to myspace.com - I can only assume the phenomenal minds at Google would come up with something incredible that sets it apart from all the others, drawing users from all over the world and increasing Google’s ad space and revenue.

By Courtney Heard, Abalone Designs

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