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Google Onsite Advertiser - Let The Bidding
Wars Begin!
Article by Martin Lemieux (www.smartads.info)
Google Adsense has just become
more powerful overnight. As if it wasn't enough that Google now
gives you $100 for every successful referral to their Adsense
program but, advertisers can now battle for placements within
your own websites as well.
That's right, with every Adsense
box you add to your site, you can now sign up for "Onsite
Advertiser" which ads a button to all your Adsense boxes
on your site that states: "Advertise On This Site"...
This new link takes advertisers to a unique landing page (which
will include your logo if you upload one) which allows advertisers
to advertise specifically within your own Adsense boxes located
on your site.
For Some, This Could Be Very Powerful!
Let me break it down for you if
you still don't understand the implication of this. If someone
wants to target your site through their Adwords program, they
can now have a bidding war with other advertisers! Your Adsense
account that would typically make anywhere around $100.00 a month
could potential make $1,000.00 a month! If you get the right advertiser
that is willing to pay to have their ads displayed on your site,
the sky is the limit. If you get multiple advertisers that want
to display their Adwords on your site, your site could turn into
a gold mine!
For Some Website Owners, This Could
Be Devastating!
The harsh reality of this newly
found fortune through your Adsense program could mean the demise
of your website advertising packages that aren't part of Google.
If you run advertising on your site, your sales could potential
drop from the sheer amount of times visitors will be subject to
Google's Onsite Advertiser program.
At least the choice is yours whether
or not to have Google Onsite Advertiser installed within your
Adsense boxes. There's no cost to you, all you have to do is log
into your Adsense account. Under "My Account" at the
top, go to the bottom of the page and fill in your Google Onsite
Advertiser profile. That's it, Google does the rest.
I am curious to see the results
of this new program and would definitely like to here some success
stories come out of this program.
What Does This Mean For Advertisers???
Finally, you have all the control
of your Adwords campaign. You can now not only target specific
websites to advertise in, you can physically bid specifically
for one specific website whenever you want.
This also means that PPC just got
more homework. Not that you already have enough research, bidding,
key word analyzing to do, you now have to study every website
you visit for potential advertising.
Another Implication No One Might
Think About!!!
SEO Companies are probably loving
this new feature. Google has now given SEO companies a new service
to offer their clients and visitors. Internet marketing companies
can now increase the amount of work they do for their PPC client?s
campaigns!
In Conclusion:
There are ups and downs of this
new Onsite Advertiser program anyway you look at it. For me though,
I would love nothing more than to see advertisers fight for ad
placements on my websites.
Martin Lemieux is the owner of Smartads.
We help business owners to increase their marketing efforts online
and offline. Today's Topic "Pay Per Click".
Further Reading:
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