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Why Trackbacks are Useful for Blogs
Article by Terry Detty (www.easyseo.com)
In this newsletter, we're going to go over trackbacks - what they
are, how they work, why they are important to blog traffic, and
how to get more trackbacks. After you've read this, you'll know
practically everything there is to know about trackbacks.
What are trackbacks?
The concept of trackbacks is
a bit hard to explain. So we'll use an example to explain it
in the best way possible.
OK, say you see a great blog post on another person's blog and
want to link to it on your blog. You could do this the old-fashioned
way by manually putting a link on your site to that blog. However,
if you do it this way, the person whose blog post you are linking
to won't know that you are linking to them unless you tell them.
This is where trackbacks come in. A trackback is a program which
will notify the owner of a blog when one of their posts has been
linked to at another blog.
How do they work?
A blog that has a trackback system
set up will have a link at the bottom of every blog post. This
link will say something like 'Blog This!' Anyone who clicks the
link can then put a link to that blog post on their site. The
person who posted the original blog will then be notified via
email that their blog posting has been linked to. Additionally,
the link that was clicked('Blog This!') will change to 'Trackbacks'.
From that point forward, the 'Trackbacks' link will keep track
of how many people have chosen to blog about that particular
post. So after the first trackback, it will say 'Trackbacks:
1'. The number of trackbacks recorded will be updated as they
occur.
Why are trackbacks important to blog traffic?
The
easy answer is that trackbacks are important because they increase
awareness of your blog. Trackbacks also make a blog seem more
credible. After all, people have to think your posts are good
enough to be trackbacked.
Anytime a person makes a trackback on your blog, they make a
post on their own blog about your blog. This, in turn, lets their
readers know about your blog. Chances are, their readers will
want to visit your blog to see what the big deal is. If they
see something on your blog that they like, they'll keep coming
back for more, which means you'll have a whole new fanbase of
readers. That means more traffic for your blog.
Can you imagine what would happen if 5 different bloggers trackbacked
a post on your blog? Depending on how popular their blog is,
that's potentially as much as hundreds of new readers for your
blog! Pretty incredible, right?
Also, every trackback made, assuming it is a legitimate one
(and some trackbacks are spam, especially if they are there only
to link to another site) adds credibility to your blog. Blogs
with high amounts of trackbacks look credible because lots of
people like the posts enough to trackback them.
How can I increase the number of trackbacks I get?
The
easiest and best way to increase trackbacks is to frequently
post. If you post frequently (2-3 times a week), people will
have quite a few posts that they can trackback. However, it is
important to make sure that your posts are of a good quality.
Quality blog posts are those that people can relate to and
are easy to read. If you post a long boring rant, people probably
won't want to trackback that. But if you post a decent sized
rant that is entertaining (and that people are likely to agree
with), you'll get trackbacked.
The number of trackbacks you get is totally dependent on the
number of visitors your blog receives and how frequently you
are able to make quality posts. If you've got a good amount of
visitors and write good blog posts, you'll get trackbacks.
Trackbacks are a wonderful thing for every blog. You are able
to know when your blog posting has been posted about at another
blog, plus you potentially gain more visitors. It's a win-win
situation for you.
Further Reading:
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