The Power Of Article Marketing With
SEO...
By Kenneth Doyle
There are many ways to market your
business on the Internet, and using search engine optimized articles
has to be one of the "keeper" strategies for getting
pre-qualified 'natural' search engine traffic to your web site.
Now, I'm sure you've heard all this
before, "people search the Internet looking to information
(aka articles) on how to solve a particular problem". People
just don't search the web to buy your 'stuff'!
If you truly understand this search
"path" then you understand the meat and potatoes of
how the web works, it's an information resource for people.
To completely understand the above
concept 'follow the money'. Search engines need content to be
able to rank web sites, so that they continually get searchers
BACK to their engines. The more searchers they have searching
for relevant content on a search engine means more revenue for
that search engine (e.g. the success of Google adsense).
This is why blogs and RSS have become
the "buzz". Blogs and RSS make the content (copy, words)
"fluid"... meaning that the content changes often. This
means that the search engine bots love these technologies, visit
more often, and then rank the content well (if the blog articles
are keyword optimized).
To see how this works go to any news
site. News sites have a volume of ever-changing content. For example
CNN gets spidered (visited) by the Googlebot something like 28,0000
times a day.
Why? Because of CNN's ever changing
content, and I guess the bots are 'lazy'? They go to where the
good, and changing content is more often.
The SEO aspect of article writing.
Think of SEO as "filing".
What I mean by this is that good search engine optimization strategies
help the search engine to "file" your content appropriately.
Good keyword analysis gives you the information to enable the
search engine bot with the 'right' filing.
There are no smoke and mirror tactics
here. Your Mother was right when she told you that 'telling the
truth is always better in the long run'. This principle especially
applies to good SEO practice.
Now, how do we take this concept of
"fluid", search engine optimized content and turn it
into a Links IN bonanza for your own web site (thus sending your
rankings through the roof over time, so to speak)?
These are the core principles...
1. Ensure that the link for your article
is on a web page hosted on a unique IP address.
2. Ensure that the link for your article
is on a web page that has a unique, wholly independent set of
backlinks.
3. Ensure that the link is on a web
page that is at least loosely relevant to the topic of your own
web site.
You see, it's not just a matter of
having your articles on just any article directory. Your articles
need to be in a category (and preferably a specialist directory)
that is within "theme'. In other words you would never post
your article on 'looking after your cattle dog" on a directory
that was focused on Financial Management.
In addition to placing your articles
on article directories one can also run your articles on press
release service sites, and of course there are RSS strategies
(but that's a whole other story, and another article).
Kenneth Doyle Is A Writer And Internet
Marketing Consultant,
*Find Out About His [Keyword Optimized] Article Writing And Submission
Service Gets Thousands Of Prospects To Read YOUR Web Site Offers,
Here: http://www.feedyourhungrymind.com/articlesam4
Further Reading:
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