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Link Development: The Key to Success
in Online World
Article by Paras Shah (www.itsallaboutlinks.com)
The number of websites linking
to your website not only directly increases the number of visitors
to your website, they also indirectly help with search engine
optimisation and as such the more links your website has the better
it is rated.
Everyone knows inbound links for
website is highly needed in order for the search engines to value
it and rank it highly against chosen keywords for website. But
is it better to buy those links from a link broker or directly
from the site itself, or to go through time-consuming effort of
building reciprocal links? The problem with links, is in actually
gaining enough links on enough websites to actually make it worthwhile,
although reciprocal links are effective, they are extremely hard
to gain and although one might gain a few hundred links in this
way but will never gain the potential thousands that a suitable
link development strategy can achieve.
Let us be clear: both of these
methods are clearly against the spirit of the Google ranking algorithm,
which uses the quality and quantity of inbound links as a substitute
for having someone actually look at your site and take a view
on its quality and value. Quite apart from the subjective nature
of such a judgment, the sheer number of web pages out there would
make this an impossible task. So links are - for better or for
worse - the easiest proxy for a human judgment. However, both
paid links, or text link ads, and reciprocal links clearly subvert
the intent of the link-counting algorithm, since neither of them
represent the disinterested judgment of real people; both are
nakedly designed to deceive Google and the other search engines
into thinking that more people value your site than your competitors?,
when quite the opposite might be true.
Nonetheless, for the time being,
it is undeniable that one can their way into favour with the search
engines either by paying for text link ads or by spending time
persuading other people to reciprocate links with your site. Which
is better? Hard-won experience with both strategies suggests that
a combination of both is ideal. Unless your site and your links
pages have themselves some PageRank your reciprocal link building
process is going to be slow and painful. Webmasters with high
PR sites will not see much value in linking to you, and it will
take a long time to build PR through linking to low or zero PR
sites. This implies a simple strategy: buy some high PR text link
ads, point them at both your homepage and your links page and
wait for the PR to feed through and for Google to give a decent
PR on both pages. In the meantime one can start on the process
of reciprocal link building with lower-ranked sites, and once
your own ranking has come through one can start to request links
from high-value sites. When the receiving webmaster sees that
one can offer him links from a PR4 or 5 web page he will be much
more inclined to treat the website with civility and offer high-ranking
links in return. Pretty soon after this paid text links are not
required and start benefiting from the free marketing that comes
with a top-ranked site for your chosen search terms.
Link development is fundamental
for search engine marketers. It\'s very difficult for a site to
get long-term search engine traffic without it. The focus should
always be on high-quality links, not a large quantity of low-quality
links. SEMs must teach their clients how to correctly request
links from high quality, non-competitive sites. With successful
link development, Web sites can receive long-term, cumulative
search engine traffic. Just do it right.
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